Effective Date: August 28, 2026 Last Updated: August 28, 2026
This Privacy Policy explains how Shanghai Dirft Materials Technology Co., Ltd. (“we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit www.dirftgroup.com (the “Website”), submit inquiries or leave your contact information through the Website, download materials, or otherwise interact with us in connection with our products and services. It also explains your privacy rights and how to exercise them.
This Policy is prepared in accordance with Civil Code of the People's Republic of China, the Personal Information Protection Law of the People's Republic of China (PIPL), the Cybersecurity Law of the People's Republic of China, the Data Security Law of the People's Republic of China, and other applicable laws and regulations, as well as prevailing practices in other countries and regions.
I. Who We Are (Personal Information Processor)
The entity responsible for processing your personal information is Shanghai Dirft Materials Technology Co., Ltd.
Registered Address: Room 413, 4th Floor, Building 7, No. 777 Songfu Road, Qingpu District, Shanghai, China
Privacy Contact Email: pr@dirftgroup.com
II. What Information We Collect
Depending on how you interact with the Website, we may collect the following personal information:
1. Contact information you voluntarily provide through inquiry, quotation or lead-generation forms, such as your name, company name, email address, telephone number and message content;
2. Information you provide when downloading product brochures, specification documents or other materials;
3. Technical information automatically collected when you browse the Website, such as your IP address, browser type and pages visited, part of which is collected through cookies (see Section IV);
4. Business contact information you provide to us at trade shows or through channel partners.
We do not proactively collect sensitive personal information such as health information or biometric information through the Website.
III. How We Use Your Information
We process your personal information only for the following purposes:
1. To respond to your inquiries, quotation requests and cooperation needs;
2. To send you materials, newsletters and updates that you have requested or agreed to receive;
3. To operate, secure and improve the Website;
4. To manage relationships with customers and channel partners;
5. To comply with legal, regulatory and compliance obligations;
6. To evaluate job applications you submit through the Website.
In accordance with the PIPL, the legal bases for our processing of personal information include: obtaining your consent, necessity for entering into or performing a contract with you, compliance with statutory obligations, and processing of information that has been lawfully disclosed, among others. If you wish to understand the legal basis for a specific use, you may contact us.
IV. Cookies and Similar Technologies
The Website uses cookies and similar technologies. Strictly necessary cookies are used to maintain the security and proper functioning of the Website; analytics cookies are used to understand Website usage and improve user experience. Where consent is required by law, we will obtain your consent before using analytics cookies and any marketing cookies that may be introduced in the future.
V. Sharing of Personal Information
We do not sell your personal information to any third party. We may share your personal information only in the following circumstances:
1. With service providers that support website hosting, email, CRM and data analytics, who are bound by confidentiality obligations and may process information only within the authorized scope;
2. With professional advisors and auditors;
3. With dealers or channel partners where necessary to process your inquiries;
4. With regulatory authorities where disclosure is required by law, or with successors in a merger, financing or asset sale.
VI. Storage and Cross-Border Transfer of Personal Information
1. Storage: In principle, personal information we collect and generate within the People's Republic of China will be stored within China. We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, or for the period required by law, after which we will delete or anonymize it.
2. Cross-border transfer: Where it is necessary to transfer personal information overseas for business purposes, we will take one of the following measures in accordance with the PIPL and relevant regulations to ensure the transfer is lawful and compliant:
(1) passing a security assessment organized by the national cyberspace administration;
(2) obtaining personal information protection certification from a specialized institution in accordance with the provisions of the national cyberspace administration;
(3) entering into a standard contract formulated by the national cyberspace administration with the overseas recipient, stipulating the rights and obligations of both parties;
(4) other conditions prescribed by laws, administrative regulations or the national cyberspace administration.
In addition, we will perform our notification obligations in accordance with the law and obtain your separate consent where applicable.
3. Note for international users: As we operate in multiple countries and regions, your information may be transferred to and processed in China and other countries or regions where we or our service providers operate. The data protection laws of such countries or regions may differ from those of your country or region. In such cases, we will take reasonable technical and organizational measures to ensure that your personal information receives a level of protection no lower than that afforded within the People's Republic of China.
VII. Your Rights
In accordance with the PIPL, you have the following rights with respect to your personal information:
1. The right to access and copy your personal information;
2. The right to correct or supplement inaccurate or incomplete personal information;
3. The right to request deletion of your personal information under statutory circumstances;
4. The right to withdraw your consent to processing (such withdrawal does not affect processing already carried out based on prior consent);
5. The right to request an explanation of our processing rules;
6. The right to cancel your account or object to consent-based processing where applicable.
Users outside China may exercise rights such as access, correction, deletion, restriction of processing, data portability and objection to processing in accordance with applicable laws. To exercise any of the above rights, please contact us at pr@dirftgroup.com. We will verify your identity and respond within the period required by law.
VIII. Other Important Matters
1. Minors: The Website is intended for enterprise and business users and is not directed at children. We do not proactively collect personal information of minors under the age of 14. If you become aware that we may have collected personal information of a minor, please contact us and we will delete it promptly.
2. Automated decision-making: We do not currently use automated decision-making that would produce legal or similarly significant effects on you.
3. Security: We take reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration or loss. However, no system can be absolutely secure.
4. Third-party links: The Website may contain links to third-party websites. We are not responsible for the privacy practices of third parties, and we recommend that you review their privacy policies.
5. Policy changes: We may update this Policy from time to time. When updated, we will revise the “Last Updated” date above; where required by law, we will separately notify you or obtain your consent.
IX. Contact Us
If you have any questions, comments or suggestions regarding this Privacy Policy, or wish to exercise your personal information rights, please contact us through the following channels:
Shanghai Dirft Materials Technology Co., Ltd.
Attention: DIRFTWALL
Address: Room 413, 4th Floor, Building 7, No. 777 Songfu Road, Qingpu District, Shanghai, China
Email: pr@dirftgroup.com
If you have any questions, comments, or suggestions regarding this Privacy Policy, please contact us at pr@dirftgroup.com.
This agreement is signed in (Xuhui District, Shanghai), People's Republic of China. All disputes, claims, or other matters arising from or related to the effectiveness, performance, interpretation, and use of our platform or services under this agreement shall be governed by the laws of the People's Republic of China (excluding the laws of Hong Kong, Macao, and Taiwan for the purpose of this agreement).
